In the 1960s, Ed Ruscha began playing with language, finding strangeness in the most ordinary words. Paired with other words and images, he noticed, their meaning could morph. For instance, in It’s It (2024) he created a mind bend by following the three-letter contraction with the two-letter personal pronoun. Since the early 1990s these experiments have sometimes been painted directly on raw linen, though they have never been the focus of an exhibition. This show changes that, filling a gallery with white words on beige grounds, their spots of color, diagonals, and shadows bringing them to life the Ruscha way. —Jeanne Malle