The creative director and co-founder of the Danish brand Ganni has made big business out of colorful, happy prints, bold patterns, and fanciful knits mixed with tailoring. The brand has stores all over the world, including 22 in New York, and is also a certified B Corp. Reffstrup and her husband, Nicolaj, took over Ganni in 2009, when it was a small cashmere brand. She was a buyer for a Copenhagen store. He was in tech. Together, they forged a vision for a responsible brand that defied the Scandi-style standards of cold androgyny or flower crowns. Ahead of her spring 2026 runway show at Paris Fashion Week, Reffstrup shares her style wish list.
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