Barbara Gullstein knows the value of not trying too hard—which may explain why her taste is so easy to recognize. After years as a fashion director and consultant at Eurowoman and Elle, she developed an eye for the pieces that survive the noise. Today, as brand director at By Malene Birger, she is helping lead one of Scandinavia’s most quietly influential labels back into the spotlight at Copenhagen Fashion Week. Her approach is decidedly Scandinavian: fewer things, better chosen. For AIR MAIL, she shares the wardrobe staples, beauty rituals, and objects she considers worth keeping
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