For nearly 20 years, Alison Loehnis has been a key steward of Net-a-Porter, growing from a sales-and-marketing role to the ad interim C.E.O. and president of Yoox Net-a-Porter. During her tenure, the company has set the standard for luxury online retail. She launched the Outnet and Mr. Porter; spearheaded Net Sustain, Net-a-Porter’s sustainability initiative; and expanded into home and beauty. The native New Yorker—who now lives in London—knows the luxury market. Here, she shares her go-tos.
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