Through Sunday, October 18, Burberry is in residence at the AIR MAIL Newsstand. The house is marking its 170th year with 170: The Anniversary Portraits, a series of 170 images shot across New York, London, Shanghai, and Seoul that tells the story of Burberry outerwear through the people who wear it. A zine of the project is complimentary to anyone who stops by, while supplies last.
It’s a fitting way to tell the story of the brand’s heritage. Thomas Burberry was 21 when he opened his draper’s shop in 1856; by 1879, he had invented gabardine, a woven cloth that kept out the rain without sealing in the wearer. Roald Amundsen wore Burberry on his historic expedition to the South Pole; Ernest Shackleton, on his own Antarctic expeditions; and George Mallory, on his climb up Everest—proof that Burberry has always been defined by the person inside the coat as much as by the weather around them.