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The Arts Intel Report

The Biba Story, 1964–1975

Biba occupied a sprawling seven-story Art Deco building on Kensington High Street, in London, from 1973 until 1975.

Mar 27 – Sept 8, 2024
83 Bermondsey St, Bermondsey, London SE1 3XF, United Kingdom

Long before millennial pink walls and neon slogan signs filled people’s lives, there was Biba, one of the world’s first lifestyle brands. Now, 49 years after the legendary emporium shut its doors for the final time, the Fashion and Textile Museum in London is paying homage with a retrospective, “The Biba Story, 1964–1975.” The brainchild of Barbara Hulanicki and her husband, Stephen Fitz-Simon, the boutique evolved from selling clothing through mail order to offering everything from Biba-branded makeup to pet food and tins of baked beans at the sprawling seven-story Art Deco building it occupied on Kensington High Street, from 1973 until 1975. Curated by Martin Pel, the aim of the exhibition, he says, is to capture “just how fabulous Biba was.” Much of that fabulousness stems from Hulanicki. Now 87, she resides in Miami but did return to London for the show’s opening. Pel is still getting phone calls from original shoppers offering to lend him pieces. “Barbara changed the way people shopped. The exhibition is about Biba but it’s also about the camaraderie Barbara created amongst women.” —Chloe Mac Donnell