In 1982, when Massimo Osti was cooking up his new outerwear brand in the small Italian town of Ravarino, his mind was on the novels of Joseph Conrad. He wanted the brand to resonate with the writer’s words—to ignite a sense of adventure but also instill fortitude in its wearers. Osti’s wife, Daniella, went through Conrad’s novels in the original English and underlined words she liked: “stone” and “island” stood out. In the 42 years since then, the brand’s symbol—inspired by a nautical compass—has become recognizable around the world. In 1992, the brand began experimenting with its first reflective jackets, which are still a staple today. Running simultaneously with Frieze L.A., this exhibition lets 42 garments tell the brand’s story. —Elena Clavarino
The Arts Intel Report
Selected Works '982-'024
Massimo Osti wanted the brand to ignite a sense of adventure in its wearers.
When
Feb 28 – Mar 3, 2024
Where
Etc
Photo courtesy of Stone Island
Nearby
1
Art
California African American Museum