Growing up in Sweden, Gucci Westman, the makeup artist responsible for Jennifer Aniston’s and Gwyneth Paltrow’s glowy looks, learned to treat bedtime as a reward—and she never broke the habit. “All day, I’m thinking about things that will enhance my sleep,” she says. It makes sense. Her beauty line, Westman Atelier, which she launched in 2018 with her husband, David Neville, formerly of Rag & Bone, employs lightweight, transparent textures that reveal skin rather than hide it. For Westman, it all begins with her beauty sleep—including feather toppers, multiple pillows, and a Hästens mattress.

When do you start getting ready for bed?
If I’m not going out, I would say between 9:45 and 10:30 P.M. I probably start thinking about getting ready for bed at 8:45. Is that weird?