What’s sleek, black, costs three figures and is the most lusted-after item in my bathroom? It’s not a Byredo candle or a bottle of Aesop shower gel. I am talking about the latest bit of wellness tech: my electric toothbrush.
I never thought I’d see the day when a toothbrush would become the thing guests asked most about after using my loo, but it seems that we’re all now obsessed with oral hygiene. The latest tech is the talk of my WhatsApp groups, while the U.K. oral care market was valued at $2.28 billion in 2023 and is only growing.
