If Violette Serrat didn’t exist, the marketing director at some beauty conglomerate would have to invent her. With a full, red-lipsticked mouth, long Jane Birkin bangs, and a Jane Birkin gap between her two front teeth, you can guess where she’s from before she utters an accented word.
Like the English girl who became an unexpected emblem of French style, the makeup artist is popularizing and commercializing a particular French aesthetic with her beauty brand, Violette_Fr, which she started four years ago. It’s a romanticized notion that’s capturing the imagination of all those Americans quoting Audrey Hepburn (“Paris is always a good idea”) and standing in line outside Café de Flore for the privilege of posting their hot chocolate on social media.
