The last person you’d expect to be dreaming up hair products for Zara is Guido Palau. He’s an iconoclast who’s been creating cutting-edge hair for cutting-edge fashion shows and ad campaigns for more than three decades. Just scroll through Palau’s Instagram and fasten your seat belt, because you won’t see any tidy bobs or updos for the ladies who brunch.

Instead, you’ll encounter mullets with snaky Medusa tendrils, Priscilla Presley poufs, ice-blue blunt cuts, cone heads, teased cotton-candy fluff, shellacked Mohawks, fright wigs, unicorn horns, ramen curls, and flying-saucer domes. Who knew hair could assume so many forms? Who knew it could be a sculptural medium?