I have become fascinated with a particular subway advertisement I see most mornings on my way to work. It’s for a French beauty label called Caudalie and about a collection they have called Vinoperfect, referencing a proprietary ingredient extracted from grapevine sap. The ad has a tagline that I only wish I had written myself: “The Power of the Grape.”
A few times a day, the phrase will pop into my head without warning, so perfect and turgid: The power of the grape.
