On a recent evening in New York’s West Village, a cast of creatives and thinkers assembled for a private dinner at the newly opened restaurant Cleo. There was the photographer turned director Cass Bird, artist turned activist Sarah Sophie Flicker, the Christie’s board member turned fashion designer Ronny Kobo, and the writer turned podcast host Marjon Carlos.

An outsider would have been forgiven for assuming the gathering to be a celebration of artists in constant evolution (and that person would not have been wrong, mind you). But at the center of it all stood Mara Hoffman, who had just announced her next creative act: a photography studio and Web site featuring an impressive selection of work to date.