Few know Vienna better than the hotelier Alexandra Winkler. Since the 1930s, her family has owned the Hotel Sacher—the birthplace of the world-renowned Original Sacher-Torte, a dense chocolate sponge cake with apricot jam.
With its stately Neo-Renaissance façade, the Austro-Hungarian landmark sits across from the Vienna State Opera and near the Albertina museum, drawing visitors to its café day and night.
Every February, the hotel hosts the Vienna Opera Ball, transforming its chandelier-lit halls with floral displays and waltzes in a spectacle broadcast to millions—and Winkler, as manager, oversees it all.
Here, she shares her favorite places to eat, see, and shop in her home city.
ALTMANN & KÜHNE
Altmann & Kühne’s handmade confections are a piece of Viennese history. They’re best known for their signature Naschkasterl gift box, filled with Liliputkonfekt, or praline sweets perfect for yourself or a loved one. I enjoy shopping here when I want to surprise my daughter with a special chocolate treat in unique packaging. (altmann-kuehne.com)
KLEINES CAFÉ
The Kleines Cafe is a true hidden gem with a special charm. It feels like stepping back in time, as if you’re quietly watching the world go by from someone’s living room, coffee in hand.
SKOPIK & LOHN
A low-key restaurant that I love going to with my closest friends. (skopikundlohn.at)
ZUM SCHWARZEN KAMEEL
One of the most exclusive gourmet restaurants in Vienna offering both Austrian and international dishes. Located in one of the most historic Viennese Art Nouveau buildings, it’s a meeting point for locals. (schwarzeskameel.at)
Jarosinski & Vaugoin
Since 1847, Jarosinski & Vaugoin has crafted exquisite silverware and tableware, known for its unparalleled quality and timeless elegance. Like the Hotel Sacher, this esteemed family business holds the Imperial and Royal Warrant of Appointment (k.u.k. Hoflieferant). Our connection goes beyond this honor—it’s also rooted in a long-standing friendship. (vaugoin.com)
J. & L. Lobmeyr
Lobmeyr, the glassware maker, holds a special place in my heart. The Hotel Sacher and Lobmeyr have shared a history since Anna Sacher’s ownership of the hotel in the 19th century. Lobmeyr made one of the first-ever electronic chandeliers for the Hotel Sacher, exemplifying their modern and stylish vision. These chandeliers can still be admired in their original condition in the Grüne Bar, Rote Bar, Blaue Bar, and the Marble Hall. (lobmeyr.at)
LUDWIG REITER SCHUHMANUFAKTUR
Founded in 1885, Ludwig Reiter is a prestigious Viennese shoemaker, renowned for its traditional yet timelesss handcrafted shoes and leather goods. Their flagship store offers an elegant and luxurious shopping experience. The special-edition Sacher Maronibrater winter boot, a blend of classic style and rugged functionality, was crafted in collaboration with the Hotel Sacher. It’s perfect for winter adventures. (ludwig-reiter.com)
NOMADE MODERNE
Nuriel and Audrey, a talented husband-and-wife hatmaking duo, have been crafting exceptional hats since 2017 from their atelier in Vienna’s historic Naschmarkt (flea market). Inspired by their travels, they work with rare vintage fabrics to create hats that tell a global story. Their collection features an ever-evolving selection of ready-to-wear pieces, and they also offer personalized appointments for custom designs. Nuriel and Audrey are wonderful friends of mine. Shopping at their atelier is a chance to own something unique and personal while supporting two incredible artisans. (nomade-moderne.com)
Porzellanmanufaktur Augarten
One of the oldest porcelain manufacturers in Vienna, in operation since 1718. The porcelain is crafted by hand in one of the city’s most beautiful palaces. My grandmother began collecting porcelain for me when I was a child. Although I didn’t appreciate at the time, it is now the reason I have a beautiful set for entertaining guests. (augarten.com)
Rozet & Fischmeister
The traditional jewelry house Rozet & Fischmeister, located in the historic neighborhood of Vienna, also holds the Imperial and Royal Warrant of Appointment. Since 1770, the jeweler known for its original designs in fine gold and jewels. Its high-quality pieces have long been treasured by Austrian aristocratic circles. My family has always collected their jewels. One of the most special items I own from them is an antique silver teapot, given to me on my wedding day. (rozetundfischmeister.at)
Wäscheflott
The shop I visit when looking for special pajamas. They offer handcrafted and custom-made sleepwear for all ages. (waescheflott.at)
ALBERTINA
The Albertina is located just across from Hotel Sacher. I go there to recharge when I need a short break from the office. The museum houses wonderful exhibitions by everyone from Monet to Rubens to Picasso. Contemporary exhibitions can also be found at the Albertina Modern, on Karlsplatz. I recommend going to Do&Co on the ground floor for lunch or dinner after a museum visit. (albertina.at)