Demna has been at Gucci for less than a year, and his first major curatorial act for the house is an installation set inside a 16th-century monastery in the heart of the Brera district. The show moves through the Chiostri Grande di San Simpliciano as an immersive retelling of Gucci’s 105-year history—not a conventional retrospective but something looser and more atmospheric. It contains tapestries tracing the house’s evolution from Guccio Gucci’s early beginnings through its various reinventions; a garden environment inspired by the Flora print originally designed in 1966; and, in a characteristically Demna flourish, vending machines. Fashion brands have been colonizing Milan Design Week for years now, but few have brought quite this level of ambition or chosen quite this setting. —Elena Clavarino