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Arts Intel Report

Edvard Munch and the Chocolate Factory

Edvard Munch, Girls watering flowers (The Freia Frieze IV), 1922.

May 20 – Oct 11, 2026
Edvard Munchs Plass 1, 0194 Oslo, Norway

Edvard Munch is so thoroughly associated with existential dread that one can forget he also painted girls watering flowers in fuchsia-colored fields. In 1923, Munch was commissioned by Freia, Norway’s most beloved chocolate brand, to create a series of large-scale decorative paintings for the factory’s women’s canteen. It was the first time an artist had ever been commissioned to decorate a factory, and the first time such a commission had been made specifically for a women’s space. The series that Munch produced is luminous and pastoral, full of children, workers, and the quiet rhythms of outdoor life. It has hung at Freia’s headquarters all these years, largely unseen by the public. For the first time, the paintings have been temporarily relocated to the Munch Museum, in Oslo, where they take their place alongside preparatory sketches and archival material, and can be seen up close. —Elena Clavarino

Photo: © Edvard Munch/ Halvor Bjørngård, Munchmuseet