When was the last time you saw a piece of makeup and were suddenly gripped with desire? Not need, not resignation, not, Oh, yeah, I ran out of concealer/eyeliner/eyebrow pencil to hide the spots/blotches/patches—but makeup that ignited your appetite? We have plenty of ho-hum makeup that compensates for our shortcomings, though no cosmetics company would ever call it that. I’m talking about something else: illogical makeup that stirs a longing for things you didn’t know were missing. It’s been a while.
To look at Sephora’s top sellers is to see how logic and function are elbowing out lust. There’s a setting spray, a concealer, a palette of neutral eye shadows—all perfectly correct, none the least bit dreamy.



