For years, the sun was just plain gauche.
Its demonic cousin, the tanning bed, was even worse, a relic tucked away in the back of strip malls, still humming with fluorescent defiance while the rest of the world slathered itself in SPF 50. Sunscreen even became sexy (hello Supergoop!), and a ghostly pallor was a virtue. To admit to using a tanning bed in post, jeez, 2010 was like lighting up a Marlboro in a spa.
