Eye shadow, lip gloss, and murder. It sounds like the tease for a film noir—and Yardley played up the femme fatale in its 1967 makeup ad with a prop, Can Ladies Kill?, a 1938 potboiler by Peter Cheyney. The most menacing part of this proposition might well be the frosted-blue eye makeup, which everyone knows is deadly. Or else it’s the suggestion that the look is easy to duplicate, a myth with its own degree of danger. You slay. —Linda Wells
