Those who venture to dive bars in stylish New York neighborhoods such as Ridgewood, in Queens, and Bushwick, in Brooklyn, on a Thursday night may notice something out of the ordinary: the Gen Z It Girls look unfiltered.
Just a few years ago, young women tended toward the opposite: tightly frozen and noticeably filled faces. But now, turned off by the ubiquitous Instagram Face associated with millennials, Gen Z–ers are trapped in a paradox. They want to look their best and stave off aging without winding up looking plastic.



