“I’ve had the same fringe for 15 years,” says Jeanne Damas, the 32-year-old Parisian and designer of Rouje. Signed by IMG Models at 17, Damas has 1.5 million followers who are well versed in her red lipstick, patterned blouses, and cozy, wood-beamed apartment in the 20th Arrondissement, where she makes bouquets from the flowers on her rooftop terrace. Rouje, which she founded in 2016, offers “suggestive rather than revealing” silk dresses, raffia basket bags, and heeled ballerina pumps that satisfy a hunger for Paris in ways Emily can’t touch. The brand expanded in 2022 with a makeup line, Les Filles en Rouje, which emphasizes natural skin and creamy, versatile lip and eye palettes. Damas is pregnant with baby No. 2 and isn’t missing a beat, style-wise. We’re watching—and taking notes. —Jeanne Malle
I was a really stylish kid. My parents owned a restaurant in Paris, but my mom’s hobby was making clothes for me and my sister. She used to go to fabric markets and find velvet and cute prints. I wore her clothes my whole childhood, but at 11 or 12, I became a Britney Spears fan and thought, “Why am I wearing this classic coat?” So I began deciding for myself. I wore those little plastic chokers, crop tops, and big pants.
