Charlie broke all the rules when it hit the market in 1973. Its ads showed a woman in pants—the first for a fragrance—bounding energetically and happily alone. That inspired a generation of women, including Oprah Winfrey, who once said, “I wanted to stride like her with confidence. I wanted to be this fabulous.” Later, Charlie gave her companion’s bum a tap, showing two can play that game. —Linda Wells
