Bottoms Up | LOOK #21 - November 1, 2024 - Air Mail

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November 1, 2024

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That Was Then

Charlie broke all the rules when it hit the market in 1973. Its ads showed a woman in pants—the first for a fragrance—bounding energetically and happily alone. That inspired a generation of women, including Oprah Winfrey, who once said, “I wanted to stride like her with confidence. I wanted to be this fabulous.” Later, Charlie gave her companion’s bum a tap, showing two can play that game.
—Linda Wells

November 1, 2024

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Issue No. 21

November 1, 2024

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