Julia Fox delivered an ominous prophecy on TikTok last month: “The boys and the girls are going to switch places with the rise of looksmaxxing. That’s what girls have been doing since the dawn of time.... There’s been a rise in the men that want to be taken care of, the men that think that they’re the prize.” She nailed it. And she finished by adding, “I love where this is going.” You could almost hear her cackling.
We all know by now that looksmaxxing is becoming mainstream as men optimize their faces and bodies to meet rigid aesthetic ideals set by other men. The aim is single-digit body fat, protein-enhanced muscle mass, a sharp jawline, and defined cheekbones. With all their emphasis on physical perfection, these men may also be experiencing what women have endured for centuries: the measurement of their worth based on their appearance. Be careful what you wish for, boys.
