Brooke Shields entered the spotlight before she could walk, starting as an Ivory Soap baby at 11 months. She’s spent a lifetime living in the public imagination— “as a totem of American girlhood, as a paragon of beauty, as a lightning rod,” according to The New Yorker. Now, as she enters her sixth decade, she’s added beauty CEO to her résumé as the founder and CEO of Commence, a plant-based haircare line for women over 40. Her best-selling book may be titled Brooke Shields Is Not Allowed to Get Old, but she is getting older, and she’s doing it the way she approaches everything, with curiosity, fearlessness, and an eagerness to embrace what’s next.

MORNING ROUTINE: It depends on my work schedule, but I’m usually up at 7 or 7:30. I take care of the dog and then jump on back-to-back Zoom calls. If I’m lucky, I’ll fit in a workout.