Sitting cross-legged and cozy on a couch, Naomi Watts addresses some of her followers on TikTok. “If you said to me I was gonna start a menopause brand as a kid,” she pauses, “I would have laughed.” Watts then explains the genesis of her menopausal-wellness brand, Stripes Beauty. She says she didn’t know what was going on with her mind, her body—“everything”—and there was no community. “No hand-holding.”

Today, Stripes sells three different supplements, including a daily probiotic that claims to support healthy bones and muscles, maintain the immune system, and help relieve stress, hot flashes, and brain fog to boot.