At 28, Maximillian Fane is one of the U.K.’s youngest classical music conductors. He is also the co-founder and artistic director of the New Generation Festival, a venture launched in 2017 to engage young audiences with classical music, opera, and jazz—genres not immediately associated with millennials. Fane organizes the festival annually in the gardens of Florence’s Palazzo Corsini. But this year, it’ll look a little different, taking place in the Uffizi Galleries’ Boboli Gardens, a venue that can better accommodate social distancing. In a gesture of generosity, New Generation has been renamed ReGeneration, with proceeds going to young Florentine artists. Fane is aiming to help build the next generation of classical music, and to help rebuild an economy hit hard by the pandemic. Elena Clavarino spoke with Fane about his career and how he expects ReGeneration to play out this year.

Elena Clavarino: You were awarded a prize for your masters dissertation on “strategy in the classical music industry.” What is your strategy with the New Generation Festival and, this year, ReGeneration?