They came in their boots with the silver buckles, their pink, black, ivory, blue, and green Birkins, their printed silks and caramel leather jackets, their cashmere coats, even though it was June in Los Angeles. The Very Important Customers paraded their goods on a hilltop above the Hotel Bel-Air in a butter-yellow pavilion constructed expressly for the fall-winter show. What you couldn’t see—and wouldn’t know—was the provenance of their makeup and nail polish.

That’s what Gregoris Pyrpylis was for. The creative director of Hermès Beauty was busy translating the suppleness of those Hermès leathers and the dense smoothness of Hermès silks—along with the vision of the women’s artistic director, Nadège Vanhée—into lipstick and blush.