People have turned to makeup for enhancement, self-expression, and the regrettable and cringy self-care. Some play with it to explore a sense of identity. But to treat it as therapy sounds slightly absurd. For one woman who created two beauty brands, makeup was a critical part of her recovery from trauma, even though she didn’t immediately recognize it as such.
Victoria Jackson was one of the original beauty influencers long before social media existed. She became a phenomenon when she started a makeup line and sold it on television infomercials in the early 1980s, those long-form sales pitches—a portmanteau of “information” and “commercial”—that pre-dated QVC, which she also later conquered.
