I’m a sucker for a stylish package, and I’ve been known to transfer a homely cream into a more fetching jar just so it would look pretty in my shower, where only I would see it. That said, sometimes the most effective skin-care products come in packages that look as if they were designed by a nerd in a lab coat. And maybe they were.
There could be a dose of reverse psychology at work here, causing the shopper to believe that a white bottle’s gray, weedy font and just-the-facts name are signs that a superior formula is hiding inside. Let’s not be superficial. Romance is for wimps.
