These days, everyone’s going red. From models Gigi Hadid and Kendall Jenner to actresses Sophie Turner and Sydney Sweeney, red hair is having a moment. But no matter the stylist used or the shade chosen, those stars, of course, are not part of the 2 to 3 percent of the world’s population who are natural redheads.

Early on in his career, the photographer Joel Meyerowitz became fascinated by redheads and the way their hair and features interact with his camera. “Like film itself, redheads are transformed by sunlight,” Meyerowitz has said. In 1991, he published a book of photographs of people with red hair, a collection of portraits dating back to the summer of 1978. “I have a feeling that it was a combination of it being summertime, when we literally expose more of ourselves, and the brilliant Cape Cod blueness of sea and sky that drew me particularly to the flamboyant qualities of redheads,” Meyerowitz wrote in the book.

His photos, which span age, race, and gender, possess a certain intimacy and simplicity, and offer a forceful counterweight to stories of schoolyard bullying—“Freckle Face,” “Carrot Head.” Meyerowitz meets his subjects eye to eye and focuses on developing the color of his film to capture their beautiful red hair. Now, in time for summer and a full-steam-ahead redhead trend, an expanded version of Redheads, featuring 16 additional images, is being published by Damiani. —Clara Molot

Clara Molot is an Assistant Editor for Air Mail