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The Arts Intel Report

TOILETPAPER: Run As Slow As You Can

A House Is a Building That People Live In, at TOILETPAPER: Run As Slow As You Can.

July 22 – Oct 22, 2023
Jio World Centre, G Block, Bandra Kurla Complex, Bandra East, Mumbai, Maharashtra 400098, India

“We keep homing in on what a TOILETPAPER image is. Like distilling a perfume,” the visual artist Maurizio Cattelan told The New Yorker in 2011. “It’s not about one particular style or time frame; what makes them TOILETPAPER is a special twist. An uncanny ambiguity.” Twelve years later, TOILETPAPER has not revised its aesthetic: the ambiguity of its vision, as Cattelan says, is the whole point. The Italian magazine, founded by Cattelan and the photographer Pierpaolo Ferrari, is now known for the surreal, vivid, and often ironic imagery featured in its bi-annual issues. In an immersive exhibition inspired by “advertising, religious iconography, and art history,” TOILETPAPER’s disorienting universe is translated into the physical realm. Debuting at the Nita Mukesh Ambani Cultural Centre in Mumbai, “Run As Slow As You Can” promises to question our modern conception—and consumption—of the perceptible world at large. A daunting task, but one that Cattelan and Ferrari are fit to accomplish. —Jack Sullivan

Photo: Courtesy of Nita Mukesh Ambani Cultural Centre