Skip to Content

The Arts Intel Report

Rubén Ortiz Torres: Customatismo

Oct 26, 2019 – Apr 5, 2020
Insurgentes 3000, C.U., Coyoacán, 04510 Ciudad de México, CDMX, Mexico

“Customization characterizes the art of Rubén Ortiz Torres in almost all media,” said fellow artist, Ondine Chavoya. Defined as “the action of modifying something to suit a particular task,” customization is a strategy that the Mexican-born, California-based Torres uses to bridge conflicting cultures. His installations, objects, paintings, and films have established him as a postmodernist. The work here, in his first retrospective, questions the difference between what is national and what is popular. —E.C.

Rubén Ortiz Torres, ‘Adoración de los magos III,’ 2001. Courtesy of the artist.