A year before Neil Armstrong and Buzz Aldrin walked on the moon, Lestoil, the cleaning solution, imagined a different, less inspired future for women. One where they’d be on their hands and knees—ope, there goes gravity—tackling those dust-filled craters. As the 1968 ad declared, “Women of the future will make the moon a cleaner place to live.” Gender roles, apparently, extend beyond the Earth’s atmosphere. Their vision of a space traveler is very Lauren Sanchez, with false lashes, frosted eye shadow, and pale blue fingernails. At least they didn’t say, as Katy Perry did, “We’re going to put the ass in astronaut.”—Linda Wells