People are paying more and more attention to their brows, with some of the best brow groomers booked months in advance. Look at Anastasia Soare. She started her career tweezing and tinting brows in Beverly Hills, then created a brand of products that, at its peak, in 2018, was valued at $3 billion. Azi Sacks, one of the most sought-after brow experts in New York, charges $300 for shaping and tinting, has a 200-person waiting list, and is booked until June. Given all that, it’s not surprising that many people search for workarounds, with some turning to D.I.Y. dye. We asked cosmetic chemist Javon Ford whether dyeing your brows at home is wise or shady.
Brow tinting is generally safe if you go to an actual eyebrow tech, where they use special chemicals that are approved by the F.D.A. But trouble arises when you tint your own brows at home.
