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November 2025
No. 33
Beauty and Wellness
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That Was Then
Oh, diet culture, how you’ve brainwashed us with your insidious, nagging messages. They were unpalatable even when they were delivered with a wink. In the 1970s, Diet Pepsi chose to suggest a link between its one-calorie soda with concerns about overpopulation, the embrace of the birth control pill, and our country’s expanding girth. Check out that detail on the logo: A neatly closed zipper, showing no strain whatsoever. Drink up!—Linda Wells

November 7, 2025

Photo: Retro AdArchives/Alamy
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Issue No. 33
November 7, 2025
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Issue No. 33
November 7, 2025