Molly Sims has never stayed in her lane, whatever that is. After appearing in multiple Sports Illustrated Swimsuit Issues and on various magazine covers over two decades, and co-starring in the show Las Vegas, she could have slipped happily into motherhood. And she did. But she also re-invented herself, starting in 2021 with a podcast, Lipstick on the Rim, with her best friend, Emese Gormley. It dives into beauty and wellness with experts in the territory. When Sims’s skin changed during her first pregnancy, gracing her with cystic acne and melasma, she tried to find the solutions she needed but came up empty-handed. So she worked with a formulator and created YSE (pronounced “wise”) in 2023, designed for women over 40. Here, the model, actress, author, podcaster, and mother of three talks about the myth of the effortless second act and her secret to a happy marriage.
MORNING ROUTINE: I wake up; feed our dogs, Magic and Ruby; make a pot of Caffe Luxxe coffee; and work out. I put on my YSE Beauty Overachiever Eye Masks and take the kids to school. I call this my “power hour.” Then I shower, apply skin care and five-minute makeup, and head to the office.
