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The Arts Intel Report

A Cultural Compass
For the World Traveler
A Cultural Compass
For the World Traveler

Yes, No, and WOW: the Push Pin Studios Revolution

Paul Davis, How Bad Do You Want to be Good?, 2006.

48 Madison St, Sag Harbor, NY 11963

In 1954, a band of recent Cooper Union graduates founded a graphic design and illustration firm called Push Pin Studios. The Push Pin pioneers were a talented lot: among them were notable artists Reynold Ruffins, Seymour Chwast, Edward Sorel, and Milton Glaser (creator of the “I Love New York” logo). With a style that harkened back to 19th-century advertising—outdated methods like crosshatching and woodcut were an early Push Pin signature—the studio turned heads quickly. Seven decades later, their distinctive, sometimes eccentric book jackets, posters, vinyl covers, and typefaces remain eye-catching. Focusing on Push Pin’s most experimental years (1954-1967) and highlighting six artists—the aforementioned founders, plus Paul Davis and James McMullan—the exhibition includes various materials from the firm’s archive. —Jack Sullivan

Photo: © Paul Davis/Courtesy of artist