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Arts Intel Report

Prada Frames: In Sight

The façade of Basilica di Santa Maria delle Grazie.

Apr 19–21, 2026
Via Giuseppe Antonio Sassi, 3, 20123 Milano MI

Prada Frames is now in its fifth year, and remains one of the more genuinely interesting events of Salone del Mobile—not a product launch or an installation, but a real symposium, curated by the Amsterdam-based design studio Formafantasma. This edition, titled “In Sight,” takes images as its theme: what they are, how they work, who controls them, and what happens when machine-generated imagery becomes indistinguishable from the human-made. The talks take place in the Sacrestia of Santa Maria delle Grazie, the Renaissance space traditionally attributed to Donato Bramante—an apt setting for a program concerned with authorship, illusion, and ways of seeing. —Elena Clavarino