Hermès has two official stand-alone stores in New York City. One is Hermès Maison on Madison Avenue, a 20,250-square-foot behemoth that merges a historic 1921 Federalist-style former bank with two adjacent five-story structures, and the other is Hermès Meatpacking, in the Meatpacking District at 46 Gansevoort Street. It is said that all good things come in threes, and now New York has a third Hermès—only for this one, you’ll need to cross the Brooklyn Bridge (or take the L train).

Located at 111 North 6th Street, at the corner of North 6th and Berry Streets, Hermès Williamsburg has four distinct brick façades that draw on the architecture of the neighborhood’s older warehouses. A hidden courtyard, framed by copper tubes, serves as its entrance. Designed by the architect Denis Montel and spearheaded by Diane Mahady, the president and C.E.O. of Hermès Americas, the store has been three years in the making. “Williamsburg has a very distinctive personality, and we’re always drawn to locations or places or people that have a strong individualist point of view,” Mahady tells me. “You have this long legacy of makers and creators [in Williamsburg], which feels very synergistic with us and the values that we appreciate.”

She’s not wrong. Williamsburg was a new bohemia in the 1980s and 90s, traces of which still remain and even helped bring this Hermès to life; for instance, the local artist Christina Zimpel created the windows. Inside, there are raw brick walls, colorful geometric carpets, a staircase inspired by local fire escapes, and installations made from woven leather straps, baby-blue shoelaces, and cotton fibers. “Much like the exterior, the interior draws strongly from the atmosphere and domestic character of Brooklyn apartments,” explains Montel. “The idea was to imagine the boutique as if Hermès had moved into a Williamsburg loft and simply opened its doors to the neighborhood.” —Carolina de Armas