The Millennial Marlboro Man
With strict advertising regulations on tobacco, Hestia, the first cigarette brand approved by the F.D.A. in more than a decade, is relying on influencers and hypebeasts to spread the word
With strict advertising regulations on tobacco, Hestia, the first cigarette brand approved by the F.D.A. in more than a decade, is relying on influencers and hypebeasts to spread the word