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July 18 2020
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“Around the time Serena arrived on the island, Ibiza was changing fast.”

The Ibiza fashion crowd still talks about the 40th birthday bash thrown for Givenchy’s creative director, Riccardo Tisci, back in 2014. Held at Los Olivos, an Andalusian horse stud farm near San Rafael, the party’s theme was “dark subversive glamour” and the dress code “Spanish”, guests greeted by gauchos astride fine palomino horses. All dressed up in requisite black, Kate Moss, Naomi Campbell, Jessica Chastain, Madonna, Jared Leto and Kim Kardashian took to the candlelit, white rose-strewn dancefloor to watch the cabaret: Kanye West performing Gold Digger.

But for Serena Cook, British-born, Ibiza-resident concierge extraordinaire, caterer, party planner, limousine procurer, professional queue jumper, venue bagger, boat charterer, table booker, self-styled manager of multimillionaire expectations and organizer of this particularly extravagant hoedown, it was the bar staff, tray holders and bus boys who were most memorable. “It was clear that Givenchy wanted these front-of-house workers to be a vital decorative element and it had been very strict about the way they looked: male only, clean-shaven, slim, handsome.”

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