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December 28 2019
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The jaws of perception: Damien Hirst at the Tate Modern with his installation The Physical Impossibility of Death in the Mind of Someone Living (1991).

Damien Hirst called his breakthrough work The Physical Impossibility of Death in the Mind of Someone Living. If he had just called it “Shark in Formaldehyde” would he have gone on to have such a stellar career — or to have sold it for at least $8 million?

Probably not, according to a study that suggests people consider artwork to be more meaningful when it is accompanied by a “pseudo profound” title.

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