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November 9 2019
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Giorgia Lupi and her beautiful data.

The conversation around data—who makes it, who collects it, who owns it—is inescapable, and many consumers would like to reclaim theirs in some meaningful way. And so, & Other Stories, the boutique, artsy offshoot of Swedish fast-fashion behemoth H&M, is turning it into dresses, sweaters, blouses, and even a jacket. For its latest Co-Lab—& Other Stories’ term for its annual collaborative capsule collections—the brand is going meta on the information loop by enlisting the services of information designer Giorgia Lupi.

Drawing Conclusions

Lupi, 38, designs data, and the way she engages with and translates it has made her a star to the cerebral, enlightened set. She grew up in Modena, Italy, earning a master’s degree in architecture before getting her Ph.D. in design at Politecnico di Milano. She has given a Ted Talk, been profiled by The New Yorker, and commissioned by the Museum of Modern Art. Earlier this year, she became a partner at Pentagram, the New York–based design firm. “I’m not an artist; I’m a designer,” says Lupi, who coined the term “data humanism” to explain her work.

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