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October 5 2019
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Rocco Forte’s new Hotel de la Ville, in Rome, with its statues and marble, sarcophagus-like front desk, transports you to an earlier century, perhaps to an English stately home after its aristocratic owner has returned from Europe with trunks full of ancient artifacts.

This was precisely the intention of designer Tommaso Ziffer, who has infused the hotel’s décor with the essence of the Grand Tour undertaken by nobility from the 17th to the 19th centuries. Forte chose Ziffer to be a creative force behind the brand’s Roman hotels because Ziffer had designed Valentino boutiques around Europe. Forte was confident he would contribute flair and a fashion-conscious eye.

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