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A Monthly Culture Matrix For the Cosmopolitan Traveler

LuLaRich

Streaming on Amazon Prime Video / Film & TV

Watching the new Amazon docuseries LuLaRich is a bit like rubbernecking at a highway collision. The four-part investigative show tells the story of LuLaRoe, a California-based multi-level-marketing scam that had women peddling the company’s leggings on social media. LuLaRoe, which reported sales of $1 billion in 2016, is now embroiled in multiple lawsuits—including a recent class-action suit that resulted in a $4.75 million payout. The series offers fallen #girlbosses, siblings who get married, a crumbling pyramid scheme, cult-like leaders, patterned leggings that smell like “dead farts,” and oh so much hair spray. Perhaps most interesting is how LuLaRoe preyed on the insecurities of stay-at-home mothers—mostly white and working-class. The company sold women on selling leggings with the promise of financial security and flexibility. Unfortunately, the reality was far more sinister. —Bridget Arsenault

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