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America 1970s/80s: Hofer, Metzner, Meyerowitz, Newton

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Museum of Photography / Berlin / Art

In 1976, the Museum of Modern Art presented the first-ever solo exhibition to feature exclusively color photographs. The artist, William Eggleston, is now widely credited with elevating Kodachrome into the realm of high art. Before the Eggleston show, photos were in black and white or they were not art—color photography was for commercials. In a different take on that pivot in the history of photography, this exhibition highlights four artists—Helmut Newton, Sheila Metzner, Joel Meyerowitz, and Evenlyn Hofner. Like Eggleston, they flouted art-world conventions: Hofner and Meyerowitz were early advocates for color; Newton and Metzner favored posed portraits of high drama over street photography, each working with glossies such as Vogue. Here in Berlin, these four are acknowledged for the ways they changed artistic standards. —C.J.F.

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Museum of Photography Jebensstraße 2, 10623 Berlin, Germany
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